For the 100th anniversary of La Vache Qui Rit (The Laughing Cow), 5.5 Design imagines a "laughter factory" to prepare for the famous cow's grand birthday snack.
Numerous surprises await visitors, including an interactive world map to discover laughs from around the globe, audio cones to record one's laughter and listen to others', a photo booth to create a souvenir portrait and appear on the wall alongside La Vache Qui Rit's friends.